For 2nd quarter of 2023, clients requested we lead a social initiative that will help break them into the TikTok space by leveraging influencers, while continuing to leverage the brand’s Instagram presence as well. The focus was to target parents who struggle with picky eaters.

This led to the concept of “Flintstone Foodies”, which leveraged the “this or that” TikTok trend to simultaneously gamify nutrition and educate on the benefits of Flintstone Vitamins.

TEAM:
- Myra Rivers: Designer
- Isabella Bahm: Copywriter
- Caleigh Ripp: Sr, Art Director
- Stephanie Piperis: Sr, Copywriter
- Kristen: VP, ACD (Copy)