ZTlido is a new client of CDM NY that develops lidocaine patches, targeting muscle pain. As a growing company, they were looking to expand their brand’s impact as well. As an Art Director at the time,
I helped support my VP, Art Supervisor’s vision in rebranding the company. The first marketing material developed to introduce the new look and feel was a patient brochure.

TEAM:
- Myra Rivers: Art Director
- Dave Rogan: VP, Art Supervisor
- Jennifer Alecci: VP, ACD Copy